Cast Iron LA Marketing Agency https://www.castiron.la/ A Los Angeles digital marketing agency Wed, 09 Jul 2025 22:46:37 +0000 en-US hourly 1 https://www.castiron.la/wp-content/uploads/2019/06/cropped-cila-favicon-32x32.png Cast Iron LA Marketing Agency https://www.castiron.la/ 32 32 Rethinking Email: Marketing’s Most Intimate Connection https://www.castiron.la/marketing/rethinking-email-marketings-most-intimate-connection/ https://www.castiron.la/marketing/rethinking-email-marketings-most-intimate-connection/#respond Tue, 24 Jun 2025 17:35:34 +0000 https://www.castiron.la/?p=4062 Our 20+ Year Love Affair with Email Marketing In the ever-changing landscape of digital marketing, where algorithms shift overnight and trends rise and fall in the blink of an eye, one channel has quietly remained a steady, reliable presence: email marketing. For more than two decades, email marketing has helped brands build lasting relationships, delivering […]

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]]> https://www.castiron.la/marketing/rethinking-email-marketings-most-intimate-connection/feed/ 0 Why Brands Can Never Be Authentic https://www.castiron.la/marketing/why-brands-can-never-be-authentic/ https://www.castiron.la/marketing/why-brands-can-never-be-authentic/#respond Fri, 24 Jan 2025 18:20:03 +0000 https://www.castiron.la/?p=4010 Every brand seems to be chasing authenticity. It’s the golden ticket, the secret sauce, the thing we’re told people crave most from brands. But let’s take a step back. What does it mean for a brand to be authentic? Can a company really embody a human trait when everything they do—every campaign, statement, and act […]

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]]> https://www.castiron.la/marketing/why-brands-can-never-be-authentic/feed/ 0 The Untold Story of the Ozomatli Logo Revealed https://www.castiron.la/marketing/branding/the-ozomatli-logo-design-from-college-project-to-cultural-phenomenon/ https://www.castiron.la/marketing/branding/the-ozomatli-logo-design-from-college-project-to-cultural-phenomenon/#respond Mon, 28 Oct 2024 18:18:21 +0000 https://www.castiron.la/?p=3940 A Story of Culture, Community, and Creative Beginnings As a student at Art Center College of Design back in 1995, I found myself surrounded by talented people, all focused on their own work. In a place like Art Center, socializing didn’t come easily, especially across different majors. With a few friends, Rafael Esquer, Pablo Aguilar, […]

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]]> https://www.castiron.la/marketing/branding/the-ozomatli-logo-design-from-college-project-to-cultural-phenomenon/feed/ 0 Giving Up: How To Let Go Of Hustle Culture https://www.castiron.la/marketing/the-art-of-giving-up-how-to-let-go-of-hustle-culture/ https://www.castiron.la/marketing/the-art-of-giving-up-how-to-let-go-of-hustle-culture/#respond Thu, 04 Apr 2024 18:09:05 +0000 https://www.castiron.la/?p=3848 I give up. All the time. And I’m ok with it. Am I a quitter? Well, I hate labels, but if you must, yeah, I am. If I find myself on the wrong path, I’ll turn around. And I’m totally ok with giving up. Because you know who else gave up? Reed Hastings. He co-founded a […]

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]]> https://www.castiron.la/marketing/the-art-of-giving-up-how-to-let-go-of-hustle-culture/feed/ 0 In a creative relationship? 9 tips to keep your partner happy. https://www.castiron.la/marketing/in-a-creative-relationship-9-tips-to-keep-your-partner-happy/ https://www.castiron.la/marketing/in-a-creative-relationship-9-tips-to-keep-your-partner-happy/#respond Wed, 14 Feb 2024 20:00:38 +0000 https://www.castiron.la/?p=3170 Valentine’s Day is a great time to take stock of all relationships in your life, especially the creative ones. Why? Well because like romantic relationships, creative ones can thrive only when there are agreed-upon boundaries, mutual respect, open conversation, and trust. It’s also a good time to connect with your creative partner, outside of the […]

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]]> https://www.castiron.la/marketing/in-a-creative-relationship-9-tips-to-keep-your-partner-happy/feed/ 0 The Art of Letting Go: Embracing Creativity in 2024 https://www.castiron.la/marketing/the-art-of-letting-go-embracing-creativity-in-2024/ https://www.castiron.la/marketing/the-art-of-letting-go-embracing-creativity-in-2024/#respond Thu, 04 Jan 2024 20:46:36 +0000 https://www.castiron.la/?p=3163 Here’s the thing about creativity, the faster you chase it, the faster it tries to escape. In some ways, it’s like your schoolyard crush. You know, the one who never loved you back, until you lost interest and stopped chasing. That’s when she showed some interest with a compliment on your Garanimals.  Creativity is pretty […]

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]]> https://www.castiron.la/marketing/the-art-of-letting-go-embracing-creativity-in-2024/feed/ 0 The Decline Of Brand Storytelling https://www.castiron.la/marketing/the-decline-of-brand-storytelling-why-the-old-approach-is-not-working/ https://www.castiron.la/marketing/the-decline-of-brand-storytelling-why-the-old-approach-is-not-working/#respond Fri, 29 Sep 2023 21:41:21 +0000 https://www.castiron.la/?p=3135 In the early days of digital branding, stories were everything. Thanks to emerging platforms like YouTube and the newfound luxury of generous bandwidth, storytellers had a sprawling canvas to work upon. We would gleefully peer into the lives of their customers, magnifying their daily routines, challenges, and dreams.  We showcased these tales in short-and-long form […]

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]]> https://www.castiron.la/marketing/the-decline-of-brand-storytelling-why-the-old-approach-is-not-working/feed/ 0 Forging A New Ad Agency: The Meaning Behind Cast Iron LA https://www.castiron.la/marketing/forging-a-new-ad-agency-the-meaning-behind-cast-iron-la/ https://www.castiron.la/marketing/forging-a-new-ad-agency-the-meaning-behind-cast-iron-la/#respond Fri, 04 Aug 2023 17:47:25 +0000 https://www.castiron.la/?p=3089 Cast Iron LA?  Bit of an odd name for a marketing agency, right? Do you sell, like, kitchen equipment? Oh wait, do you specialize in like restaurant ads? Yep, we get that all the time. And quite honestly, we love to tell the story as our name has meaning for us. And just like anything […]

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]]> https://www.castiron.la/marketing/forging-a-new-ad-agency-the-meaning-behind-cast-iron-la/feed/ 0 It’s Time To End The End Card https://www.castiron.la/marketing/its-time-to-end-the-end-card/ https://www.castiron.la/marketing/its-time-to-end-the-end-card/#respond Wed, 10 May 2023 19:25:48 +0000 https://www.castiron.la/?p=3091 Ah, the ubiquitous end card. That five-second relic slapped without question in nearly every commercial. The mere existence is a nod to marketing’s past life, grounded in the dusty idea that without it, people will be scratching their heads about where to go next. Yet, today’s customer journey is more fragmented and less predictable than […]

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]]> https://www.castiron.la/marketing/its-time-to-end-the-end-card/feed/ 0 Beware the Expert Trap: Ditch Labels And Embrace Curiosity https://www.castiron.la/marketing/beware-the-expert-trap-ditch-labels-and-embrace-curiosity/ https://www.castiron.la/marketing/beware-the-expert-trap-ditch-labels-and-embrace-curiosity/#respond Tue, 02 May 2023 18:52:06 +0000 https://www.castiron.la/?p=2863 Experience Is Valuable Yet, if that experience has you self-identify as an “expert,” “ninja,” or “rockstar,” it’s important that the label does not carry on to the approach. Experts often come to projects with answers. But true experience teaches you to approach each project with questions. Don’t assume because it worked before, it will work now. […]

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